MILAN — Sixty-eight sets of twins walked down the runway in Milan for Alessandro Michele’s Spring-Summer 2022-23 collection dubbed “Twinsburg.”
[ Photos: Identical twins strut down the catwalk at Gucci 'Twinsburg' Fashion Show ]
Michele, Gucci’s creative director, had a stage constructed with a secret reveal. According to The Associated Press, he staged side-by-side shows inside the Gucci Hub, each unbeknownst to the other, until a wall lifted, revealing sets of twins in similar looks in synchronic stride.
The 68 sets of twins met in the center, held hands and walked down the catwalk. Michele told AP that the show “was an exploration of people’s inner selves and the notion that they harbor an inner twin who might hold them back or spur them on.”
He also said that presenting his collection in duplicate gave more power to the garments.
Gucci Twinsburg - Runway - Milan Fashion Week Spring/Summer 2023 Models walk the runway of the Gucci Twinsburg Show during Milan Fashion Week Spring/Summer 2023 on September 23, 2022 in Milan, Italy. (Daniele Venturelli/Getty Images for Gucci)
Gucci Twinsburg - Runway - Milan Fashion Week Spring/Summer 2023 Models walk the runway of the Gucci Twinsburg Show during Milan Fashion Week Spring/Summer 2023 on September 23, 2022 in Milan, Italy. (Daniele Venturelli/Getty Images for Gucci)
Gucci Twinsburg - Runway - Milan Fashion Week Spring/Summer 2023 Models walk the runway of the Gucci Twinsburg Show during Milan Fashion Week Spring/Summer 2023 on September 23, 2022 in Milan, Italy. (Daniele Venturelli/Getty Images for Gucci)
Gucci Twinsburg - Runway - Milan Fashion Week Spring/Summer 2023 Models walk the runway of the Gucci Twinsburg Show during Milan Fashion Week Spring/Summer 2023 on September 23, 2022 in Milan, Italy. (Daniele Venturelli/Getty Images for Gucci)
Gucci Twinsburg - Runway - Milan Fashion Week Spring/Summer 2023 Models walk the runway of the Gucci Twinsburg Show during Milan Fashion Week Spring/Summer 2023 on September 23, 2022 in Milan, Italy. (Daniele Venturelli/Getty Images for Gucci)
Gucci Twinsburg - Runway - Milan Fashion Week Spring/Summer 2023 Models walk the runway of the Gucci Twinsburg Show during Milan Fashion Week Spring/Summer 2023 on September 23, 2022 in Milan, Italy. (Daniele Venturelli/Getty Images for Gucci)
Gucci Twinsburg - Runway - Milan Fashion Week Spring/Summer 2023 Models walk the runway of the Gucci Twinsburg Show during Milan Fashion Week Spring/Summer 2023 on September 23, 2022 in Milan, Italy. (Daniele Venturelli/Getty Images for Gucci)
Gucci Twinsburg - Runway - Milan Fashion Week Spring/Summer 2023 Models walk the runway of the Gucci Twinsburg Show during Milan Fashion Week Spring/Summer 2023 on September 23, 2022 in Milan, Italy. (Daniele Venturelli/Getty Images for Gucci)
Gucci Twinsburg - Runway - Milan Fashion Week Spring/Summer 2023 Models walk the runway of the Gucci Twinsburg Show during Milan Fashion Week Spring/Summer 2023 on September 23, 2022 in Milan, Italy. (Daniele Venturelli/Getty Images for Gucci)
Gucci Twinsburg - Runway - Milan Fashion Week Spring/Summer 2023 Models walk the runway of the Gucci Twinsburg Show during Milan Fashion Week Spring/Summer 2023 on September 23, 2022 in Milan, Italy. (Daniele Venturelli/Getty Images for Gucci)
Gucci Twinsburg - Runway - Milan Fashion Week Spring/Summer 2023 Models walk the runway of the Gucci Twinsburg Show during Milan Fashion Week Spring/Summer 2023 on September 23, 2022 in Milan, Italy. (Daniele Venturelli/Getty Images for Gucci)
Gucci Twinsburg - Runway - Milan Fashion Week Spring/Summer 2023 Models walk the runway of the Gucci Twinsburg Show during Milan Fashion Week Spring/Summer 2023 on September 23, 2022 in Milan, Italy. (Daniele Venturelli/Getty Images for Gucci)
Gucci Twinsburg - Front Row - Milan Fashion Week Spring/Summer 2023 Jodie Turner-Smith and François-Henri Pinault are seen at the Gucci Show during Milan Fashion Week Spring/Summer 2023 on September 23, 2022 in Milan, Italy. (Jacopo M. Raule/Getty Images for Gucci)
Gucci Twinsburg - Front Row - Milan Fashion Week Spring/Summer 2023 Daisy Edgar-Jones is seen at the Gucci Show during Milan Fashion Week Spring/Summer 2023 on September 23, 2022 in Milan, Italy. (Victor Boyko/Getty Images for Gucci)
Gucci Twinsburg - Front Row - Milan Fashion Week Spring/Summer 2023 Rhian Teasdale and Hester Chambers (aka Wet Leg) are seen at the Gucci Show during Milan Fashion Week Spring/Summer 2023 on September 23, 2022 in Milan, Italy. (Victor Boyko/Getty Images for Gucci)
Gucci Twinsburg - Front Row - Milan Fashion Week Spring/Summer 2023 Fionn O'Shea is seen at the Gucci Show during Milan Fashion Week Spring/Summer 2023 on September 23, 2022 in Milan, Italy. (Victor Boyko/Getty Images for Gucci)
Gucci Twinsburg - Front Row - Milan Fashion Week Spring/Summer 2023 Xenia Adonts and Caroline Daur are seen at the Gucci Show during Milan Fashion Week Spring/Summer 2023 on September 23, 2022 in Milan, Italy. (Victor Boyko/Getty Images for Gucci)
Gucci Twinsburg - Front Row - Milan Fashion Week Spring/Summer 2023 Damiano D'Innocenzo, Fabio D'Innocenzo, Margherita Mazzucco and Coco Rebecca Edogamhe are seen at the Gucci Show during Milan Fashion Week Spring/Summer 2023 on September 23, 2022 in Milan, Italy. (Ernesto S. Ruscio/Getty Images for Gucci)
Gucci Twinsburg - Front Row - Milan Fashion Week Spring/Summer 2023 Amandla Stenberg and Lava La Rue are seen at the Gucci Show during Milan Fashion Week Spring/Summer 2023 on September 23, 2022 in Milan, Italy. (Victor Boyko/Getty Images for Gucci)
Gucci Twinsburg - Front Row - Milan Fashion Week Spring/Summer 2023 Hester Chambers and Joshua Mobaraki are seen at the Gucci Show during Milan Fashion Week Spring/Summer 2023 on September 23, 2022 in Milan, Italy. (Victor Boyko/Getty Images for Gucci)
Gucci Twinsburg - Front Row - Milan Fashion Week Spring/Summer 2023 Yoyo Cao, Bryanboy, Mr. Bags and Yuwei Zhangzou are seen at the Gucci Show during Milan Fashion Week Spring/Summer 2023 on September 23, 2022 in Milan, Italy. (Ernesto S. Ruscio/Getty Images for Gucci)